Pacific Manpower

  • 30%

Reduction in Bounce Rate

Website performance improved drastically resulting in increased ROI which can’t be put down in numbers

About Pacific Manpower

Pacific Manpower PNG Ltd, founded in 2008 , emerged from the vision to establish a 100% Papua New Guinean-owned recruitment agency. The motivation behind this endeavor was the dominance of overseas companies in the market, which primarily catered to expatriate workers, neglecting the representation of Papua New Guinean labor.

The challenge​

  • The website suffered from slow loading times, causing frustration among visitors.
  • The sluggish website led to a suboptimal user experience, making information access difficult.
  • Slow website performance negatively impacted SEO, resulting in lower organic traffic.
  • High Bounce Rates: Slow loading times increased bounce rates as visitors left the site prematurely.

Strategy

  • we optimized images, minimized HTTP requests, and leveraged browser caching to enhance loading times significantly.
  • We redesigned the website’s layout, improved navigation, and streamlined the content structure for a more user-friendly experience.
  • To reduce bounce rates, we enhanced website content
  • By implementing on-page and off-page SEO techniques, we enhanced the website’s visibility
Technology Used:
STRENGTH IN NUMBERS

Business impact

2.5 s

40% increase in page load speed

30%

Reduction in Bounce Rate

45%

Organic increase in Traffic

EFFECTIVE TECHNOLOGICAL SOLUTIONS

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